“Responsive” is just a fancy way to say that your website’s layout was coded with the ability to flex dynamically to fit any screen size. On a basic level, the code is written in percentages versus absolutes (plus techy stuff), allowing the site to flex to any screen size. This makes responsive design the most efficient way to produce mobile friendly websites, without having to create a specific site for mobile.

From April 21, 2015 forward, mobile-friendly design reigns! Google just reindexed their search results, downgrading all non-mobile friendly websites. As of early 2014, mobile search surpassed desktop search, making it more important than ever for a business to have a website designed for smart phones and tablets.


But these days, smart phone sizes blend into tablet sizes which quickly blend into desktop sizes, making it impossible to know which size device your audience will most likely use to view your content. Enter Responsive Design! With a Responsive Design, you no longer need to worry, the site is coded automatically present the best layout format to the whichever screen size your audience choose to use.

“Day by day, the number of devices, platforms,
and browsers that need to work with your site grows.
Responsive web design represents a fundamental shift
in how we’ll build websites for the decade to come.”– Jeffrey Veen 

This also means that you no longer need two websites to get the job done! Back in the day, which in tech terms could have been yesterday, we created two different websites, one for desktop and another for mobile. You’ll still see this method lingering online, usually by the use of an “m” before the website URL, such as, m.oldwebsite.com.

There are many reasons to ditch these older m. websites (also known as a mobile site, m-dot site, m(dot) site, and various permutations thereof), but when talking about Responsive Design, there is one factor that stands above the rest… Google doesn’t like them! If that’s not enough, their lack of efficiency costs our website client more headache & money over the longterm. For instance,  every change you pay your web designer to do, double it, because they now have to do that same change to two different websites. Once you write the check, you’re still left checking two websites to make sure your changes were completed.

All that said, to thrive in today’s market place online, you need a Responsive Design. If you’re not sure if you have a responsive design currently, the easiest way for your to check is to simply grab a corner of your desktop web browser and drag it inward, as your screen getting smaller, your website should react accordingly. If your website remains stationary are you start to cut off content, reach out to your designer and inquire about transitioning your site into a Responsive Design.

I hope you found this information helpful. We would be happy to provide you a free website report that will show you the strengths and weaknesses of your website.


Digital Marketing for Small Businesses Changes Constantly...

Get the Latest Digital Marketing Resources Straight to Your Inbox!

You have Successfully Subscribed!