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Online Review for Small Businesses – Where to Start?

Online Review for Small Businesses – Where to Start?

Great Online Reviews and Ratings are more important than ever before! Due to the amount of saturation online, it’s easy for your business to get lost in the mix! That’s why every business owner today needs a solid game plan for their online presence. As a business owner, you have to tie your business into Google’s primary mission, delivering great results so search queries. Did you know that 79% of consumers trust online reviews as much as a personal referral? Ratings and reviews are a huge conversion factor, and with 85% of consumers seeking online reviews before making a purchase, having great reviews is more influential than ever. So now that you know reviews are important, how do you get your company setup properly? I’ll give you tips and tricks in future posts, but for now lets just focus on the basics – setup. I have nothing against Instagram, Pinterest, Twitter in fact, these sites can play an awesome role in marketing your business, but as a foundation I would focus your efforts on the big 3 to start: Google+ (feed data to Google Maps), Yelp & Facebook. Getting Started: Google+ Let’s start with Google+ by simply clicking here to go to Google My Business’ setup page. They’ll walk you step by step from creating a Google Account or linking your Business with your existing personal gmail account. From there Google will determine whether you need to create a new business listing or claim a business listing that they’ve already added to Google.     Yelp for Business Next we head over to Yelp. What you might not realize right off the bat is that there is...
What The Heck is Responsive Design?

What The Heck is Responsive Design?

“Responsive” is just a fancy way to say that your website’s layout was coded with the ability to flex dynamically to fit any screen size. On a basic level, the code is written in percentages versus absolutes (plus techy stuff), allowing the site to flex to any screen size. This makes responsive design the most efficient way to produce mobile friendly websites, without having to create a specific site for mobile. From April 21, 2015 forward, mobile-friendly design reigns! Google just reindexed their search results, downgrading all non-mobile friendly websites. As of early 2014, mobile search surpassed desktop search, making it more important than ever for a business to have a website designed for smart phones and tablets. But these days, smart phone sizes blend into tablet sizes which quickly blend into desktop sizes, making it impossible to know which size device your audience will most likely use to view your content. Enter Responsive Design! With a Responsive Design, you no longer need to worry, the site is coded automatically present the best layout format to the whichever screen size your audience choose to use. “Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.”– Jeffrey Veen  This also means that you no longer need two websites to get the job done! Back in the day, which in tech terms could have been yesterday, we created two different websites, one for desktop and another for mobile. You’ll still see this method lingering online, usually by the use of an “m”...
Count down to Mobilegeddon

Count down to Mobilegeddon

Is your business ready for April 21st? If you don’t know what I’m referring, this is one article you don’t want to brush off. Google recently announced, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Preparing Your Website for Mobilegeddon Web designers have been pushing their clients towards mobile for years, but we’ve been doing so based on a desire for better results; not to protect our clients from the “mobile passover.” The Mobile Search update, should have every small business owner in a frenzy to take action. Just like any life threatening disease, get tested! Google has made it very easy to check, just use this Google Tool. If your website fails, don’t panic! Just give us a call, we’re working day and night to get our clients ready. We can design a mobile friendly site for you in the knick of...
Join the Pride | Welcome to the Cornerstone Web Marketing Blog

Join the Pride | Welcome to the Cornerstone Web Marketing Blog

Welcome to our blog! Our design firm specializes in helping small business thrive in the communities they serve. Whether you’re looking for the latest in marketing strategies, branding ideas or just want to keep a pulse on the latest digital trends that effect your business, our blog is a great place to start! If you’re curious about something specific, let us know! We’ll do the research and let you know what we...